Singer

The first electric machine was introduced in 1889, and by the turn of the century, annual sales had reached US $ 1.35 million. Singer Sewing Machine Company, a separate subsidiary, was established to manage sales and distribution in the Western Hemisphere. In 1908, the Singer Building opened at 149 Broadway in New York and became the singer's headquarters for the next 54 years. It was the tallest building in the world at that time and the first skyscraper. Capitalizing on its famous brand name, its rent-purchase plans and its extensive network of retail outlets and other distribution points worldwide, Singer has launched electronics, home appliances and other consumer durable products, especially in Asia Pacific Rim, Latin America and other countries around the world. Caribbean. Today Singer is a household name around the world for its wide range of products for the home. SINGER's presence in Bangladesh dates back to the British colonial era when the country was a part of the Indian subcontinent. Singer's first activities began in 1905. Bangladesh became a part of Pakistan and formed its eastern branch. In East Pakistan SINGER SINGER operated as a branch of Pakistan and the products came from West Pakistan. Initially, marketing activities were conducted through only 10 stores, which increased to 43 in the late 1960's. Following the rise of Bangladesh on December 16, 1971, the East Pakistan branch office was upgraded to a country office and sewing machines were provided by various Singer foreign sources. Due to the small amount of business, the number of shops has decreased to only 23. A change in investment policy in 1979 created new business opportunities and SINGER was registered as an operating company, with 80% of the shares held by Singer Sewing Machine Company (SSMC), USA, and 20% by local shareholders. The company was listed on the Dhaka Stock Exchange (DSE) in 1983 and offered 20% of its total capital - 2,565 ordinary shares at Rs. 100 each. In 2001, it was listed on the Chittagong Stock Exchange (CSE). Although sewing machines are the main business of Singer but the management realized that this product alone could not prove the growth for a long time. This realization led to diversity in many product ranges. Thus, SINGER's transition from a single product sewing machine company to a multi-product consumer sustainable company began in 1985 for further growth and expansion. This diversity continues in consumer sustainable products. SINGER has at different times refrigerator, LCD / LED TV, color television, furniture, air conditioner, fan, washing machine, iron, microwave oven, rice cooker, motorcycle, instant power supply, DVD player, room a. Appliances, netbooks, laptops, desktop computers, generators, Blu-ray DVD players. SINGER, as part of its diversification program, ventured into the production and marketing of furniture in 2013. The gradual transformation of SINGER shops into 'Singer Mega' and 'Singer Plus' began in 2006 as part of its multi-branding strategy. The main focus of this strategy is to provide diverse world famous brands under the same product category to provide different choices to the customers under one roof. SINGER Mega and SINGER Plus Shops now offer world famous brands like SINGER with BEKO, Grundig, Apple, Samsung, Siemens, Skyworth, Videocon, Preethi, Singtech, Dell, Toshiba, Prestige, Lifestraw and many more. Despite offering the largest retail chain for the country's consumer electronics and home appliance industry, Singer and other brands of consumer electronics and home appliances, Singer cable and sewing machines have more than 724 dealers located across the country. In addition to being the largest consumer electronics and home appliances retailer and having 974 dealers nationwide, Singer Bangladesh Limited is identifying business sales opportunities from the business and generating a good number of sales.